Friday, June 19, 2009

Activision Wary Of Playstation's Future

Activision, undoubtedly the biggest independent publisher in the world of video games, may no longer be showing support for the Playstation 3, and perhaps even the PSP. In an interview, Bobby Kotick, the CEO of Activision, said "They have the cut the price, because if they don't, the attach rates are likely to slow. If we are being realistic, we may have to stop supporting Sony."


Since the Playstation 3 launched, thus beginning the console wars for the seventh generation, it has fallen far behind both the Xbox 360 and Nintendo Wii. But despite this, it seemed like it was always a true competitor. Are we going to have to accept that it may "fail", just as the Sega Dreamcast did before it? While Sony has a loyal fanbase, without Activision supporting it, it seems that they have no shot.

Kotick went on to explain when the might stop supporting Sony. "When we look at 2010 and 2011, we might want to consider if we support the console - and the PSP, too." Kotick went on to explain that a "physical interface", such as the Wii, could be good for Sony. But is Activision gaining too much power? Console developers have long since been the most powerful figureheads in the gaming business. Will Activision become just as powerful, bending console developers to fit their needs?

Image credit: That Videogame Blog (here). Quote credit: TimesOnlines (here).

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